We've made our logo available in vertical and horizontal formats to allow for flexibility in various layouts. Choose the format that best suits the usage.
Our logo should only appear in our approved colours. The brand blue logo is the preferred version. It can also be displayed on a cyan background.
Brand blue is the preferred version of the logo.
Alternatively it can also be used in white on dark backgrounds.
It can also be used on a cyan background.
The black and white versions of our logo should only be used when colour reproduction is not available. Choose the option that will provide the most contrast with the background.
The black logo is for use on light backgrounds where colour reproduction is not available.
The white logo is for use on dark backgrounds where colour reproduction is not available.
Always leave plenty of room around the logo. This will enable it to feature prominently without clutter.
The 'S' from our wordmark can be used to measure out the exclusion zone.
An alternative version of our logo must be used when it's being displayed at smaller sizes. It ensures that the arrowhead, a key element of our brand, remains clear and prominent.
Use the alternative version of the vertical logo when using at a height of 98px or less.
Use the alternate version of the horizontal logo when using at a height of 64px or less.
To ensure legibility of our logo, it must not be used below the minimum size.
The minimum height that the vertical logo may be used at is 50px.
The minimum height that the horizontal logo may be used at is 25px.
Our icon and wordmark must always be used together. The only exceptions are our app icon, website favicon and awards logos. Do not separate the icon and wordmark in any other instances.
The icon may only be used separately from the wordmark in approved situations, such as our app icon.
Do not separate the elements in any other situations.
Please make sure you’re not tempted to do any of the following to the logo:
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